We ensure content marketing
delivers exceptional results
for our clients.
Digital Strategy
Our marketing strategies are digital first and backed by data. We structure content and social media frameworks we can execute with our clients to meet business objectives.
Research
Strategic Thinking
Content
Content Pillars
Deliverables and Frequency
User Experience
We identify all of the touchpoints necessary to nurture leads from first brand exposure through to client onboarding and beyond to drive client customer advocacy.
Website UX
(Mobile first)
(Mobile first)
Interface
design
design
Journey
pathing
pathing
SEO
Content Creation
We identify the information our clients already produce and how it needs to be packaged for content marketing. We plug the gaps our clients have in the marketing funnel by creating bespoke fit-for-purpose content.
Content
calendar
calendar
Short/long-form
editorial
editorial
Web
development
development
Videos
Podcasts
Data tools
Print
Infographics
Animation
Media Buying
We use social media to distribute our clients' content to ensure they're always in market. Data insights allow us to pinpoint target audiences with content that best meets their needs.
Headline
optimisation
optimisation
Sub-editing
Imagery
Digital
charting
charting
Audience
targeting
targeting
Geographic
targeting
targeting
Media planning
and buying
and buying
Ad creation
and promotion
and promotion
Campaign
optimisation
optimisation
Search Marketing
We advise our clients on technical search engine optimisation (SEO) best practice and produce quality content that delivers the highest search engine returns positions (SERPs) for our clients.
Site Audit
Keyword Research & Strategy
Backlink Audit
Competitive Gap Analysis
Measurement
We use The Dubs in-house data, industry research and platforms such as web analytics, search metrics and social media targeting to provide our clients with accurate performance and optimisation benchmarks.
Social media
metrics
metrics
Goal
tracking
tracking
Cost
analytics
analytics
Benchmark
reporting
reporting
Content analytics