The Dubs Agency
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Investor communications

Owning the investor through always-on communication

A digital-first approach to building investor confidence and reputation outside of the news cycle.
The world of communications has changed, giving investors access to limitless sources of information, delivered in high volume, and at pace. In an always-on news cycle, reputational damage now takes minutes to unfold. With the financial services sector facing increased market volatility and organisational upheaval, resting your reputation on media coverage is a risk.

To own the conversation with investors, listed companies need to invest in digital-first, always-on communication. Building confidence with investors every day, not only in times of crisis.

In a period where budgets are coming under pressure, many investor relations teams are struggling to keep up with a news cycle that’s playing out in real-time. Bolstering the capabilities of internal investor relations teams, The Dubs Agency draws on our financial services expertise and proven approach to digital marketing to deliver an always-on investor communications tool kit for listed companies.

What we offer

  • Investor communications strategy
  • Audit of existing investor relations content
  • Content creation – investor engagement, reputation management and corporate action communications
  • Digital and interactive company announcements, company reports, ESG communications and investor presentations
  • Media strategy and targeted distribution – SEO, SEM, social, native, programmatic
  • C-suite LinkedIn thought leadership
  • Competitor research and benchmarking
  • Investor and customer sentiment tracking
  • Awards submissions

abrdn: Digital-first investor communications strategy

The Dubs Agency has strategically transformed investor communications for abrdn through a digital-first approach. Going beyond traditional investor relations, the always-on investor content program allows abrdn to own its brand narrative across multiple digital channels.

Our strategy started by acknowledging that abrdn’s shareholders and investors primarily access share prices and company news through aggregators like Google Search, Apple iStocks, Google Finance, and Yahoo Finance. To gain access to these channels, we focused on establishing an editorially-led content strategy that would earn abrdn a place on these channels.

SEO-rich content is central to the strategy, allowing ownership of strategic keywords as well as providing brand protection during negative media coverage.

Read the full case study

IFM Investors: Naturgy and Vienna Airport share offer

1. Naturgy takeover in Spain

IFM Investors wanted to purchase more shares in Spanish Energy provider Naturgy to increase its presence on the border. The campaign was aimed at Spanish retail shareholders of Naturgy to convince them to take up IFM Investors’ share price offer to sell their shares. A fast turnaround, the timeline from commencement to launch was one month including the build of a dual-language share-offer website and advertising campaign planning, production and execution across multiple digital channels.

The digital-first approach employed by The Dubs Agency achieved deep penetration with Naturgy shareholders, with 80,000+ likely Naturgy shareholders visiting the deal site during the campaign – a large majority of the total Naturgy shareholders. Digital channels were cost-effective at reaching a highly engaged audience, with 21% of all traffic to the deal website driven by digital channels at a significantly cheaper cost than other channels.

2. Vienna Airport share offer

The Dubs Agency again supported IFM Investors in engaging retail shareholders of Vienna Airport to convince them to take up IFM Investors’ share price offer. Led by The Dubs Agency, the digital activity achieved more than 3,000,000 ad impressions in 3 months and over 32,000 link clicks. Digital channels outperformed traditional print display packages, helping IFM Investors achieve a 3.37% increase in the share capital of Vienna Airport. On completion of the offer, IFM Investors held 43.37% of the entire share capital of Vienna Airport.

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