Aviva Investors Elevates Its Content With Podcasting And Award Winning Publishing

Data Visualisation

The Dubs also supports Aviva with its editorial program but a particularly interesting initiative takes charting and data visualisation to another level.

In an industry inherently driven by number charting and data display is ubiquitous but largely purely functional in form with static on-page display often simply taken from Microsoft Excel which investors view and simply move on.

We designed ‘The Little Book of Data’, which delivered commercial success for Aviva Investors through direct client engagement – (Aviva Investors mailed their top-tier clients around 1,500 copies).

The book attracted such praise as “Boring, made beautiful. The attention to detail and tenacity is commendable” from Damian Totman, Global Creative Director, Bloomberg.

Beautiful Print

The Little Book of Data is now an ownable industry publication showcasing Aviva Investor’s expertise and investment capabilities in a uniquely creative and visually-striking format.

This is unique in the asset management industry. An irony of financial services communication, particularly B2B institutional marketing, is that such a data-rich industry repeatedly fails to visualise data in a comprehensible and engaging way.

The latest edition, The Little Book of Data 2 is a coffee table book with over 90 pages and packed with 50 unique data visualisations. By blending creation and curation, the book visualises key global themes visualisation and is packaged as a whole to create a high-quality, high-impact book.

8,000 copies of the book were printed (sustainably) and distributed to key investment clients across 10 countries.

Executive creative director of The Dubs, Tristan Fawley, said “Aviva Investors wanted to break the habit of providing data to clients in the standard format of overly-complex charts so together we created the coffee table book The Little Book of Data”.