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    <title>The Dubs News</title>
    <link>http://thedubs.com/</link>
    <description>end-to-end strategic, creative and technical solutions</description>
    <pubDate>Tue, 21 May 2013 12:32:24 GMT</pubDate>
    <language>en</language>
    <item>
      <title>Listed Digital Agencies: A Broken Business Model?</title>
      <link>http://thedubs.com/blog/viewer/read_listed-digital-agencies-a-broken-business-model_item_200042.htm</link>
      <pubDate>Tue, 18 Oct 2011 00:56:00 GMT</pubDate>
      <description><![CDATA[Everyone's heard it, digital is the fastest growing medium in history. So why have no listed digital agencies made any money from it?]]></description>
      <category><![CDATA[Online advertising]]></category><content:encoded><![CDATA[Everyone's heard it, digital is the fastest growing medium in history. So why have no listed digital agencies made any money from it?<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/stockmarket.jpg" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_listed-digital-agencies-a-broken-business-model_item_200042.htm">more</a>]]></content:encoded></item>
    <item>
      <title>5 things we think are worth mentioning... </title>
      <link>http://thedubs.com/blog/viewer/read_5-things-we-think-are-worth-mentioning_item_200050.htm</link>
      <pubDate>Sun, 22 May 2011 09:00:00 GMT</pubDate>
      <description><![CDATA[This week - QQ, 4D mapping, Social Mention, Sound Cloud and infographics.]]></description>
      <category><![CDATA[Just for fun]]></category>
      <category><![CDATA[Online video]]></category>
      <category><![CDATA[Social media]]></category><content:encoded><![CDATA[This week - QQ, 4D mapping, Social Mention, Sound Cloud and infographics.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/5things.gif" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_5-things-we-think-are-worth-mentioning_item_200050.htm">more</a>]]></content:encoded></item>
    <item>
      <title>5 things we think are worth mentioning...</title>
      <link>http://thedubs.com/blog/viewer/read_5-things-we-think-are-worth-mentioning_item_200049.htm</link>
      <pubDate>Mon, 02 May 2011 03:37:00 GMT</pubDate>
      <description><![CDATA[This week - Joi Ito at MIT Media lab, MMORPG on mobile, YouTube movies, Klout and SONY/PSN hacked.]]></description>
      <category><![CDATA[YouTube]]></category>
      <category><![CDATA[Gaming]]></category>
      <category><![CDATA[Engagement]]></category>
      <category><![CDATA[Social media]]></category><content:encoded><![CDATA[This week - Joi Ito at MIT Media lab, MMORPG on mobile, YouTube movies, Klout and SONY/PSN hacked.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/5things.gif" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_5-things-we-think-are-worth-mentioning_item_200049.htm">more</a>]]></content:encoded></item>
    <item>
      <title>Hamilton Hodell Redesign - New Launch</title>
      <link>http://thedubs.com/blog/viewer/read_hamilton-hodell-redesign---new-launch_item_200048.htm</link>
      <pubDate>Mon, 14 Feb 2011 12:57:00 GMT</pubDate>
      <description><![CDATA[The Dubs was commissioned by Hamilton Hodell to reposition and redesign their digital channels. New site now live.]]></description>
      <category><![CDATA[HTML 5]]></category>
      <category><![CDATA[Wordpress]]></category>
      <category><![CDATA[Content]]></category>
      <category><![CDATA[Website Development]]></category>
      <category><![CDATA[iPad]]></category>
      <category><![CDATA[Engagement]]></category>
      <category><![CDATA[Design]]></category>
      <category><![CDATA[Creative]]></category><content:encoded><![CDATA[The Dubs was commissioned by Hamilton Hodell to reposition and redesign their digital channels. New site now live.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/HH_logo.gif" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_hamilton-hodell-redesign---new-launch_item_200048.htm">more</a>]]></content:encoded></item>
    <item>
      <title>The Joy of Statistics</title>
      <link>http://thedubs.com/blog/viewer/read_the-joy-of-statistics_item_200047.htm</link>
      <pubDate>Thu, 13 Jan 2011 12:54:00 GMT</pubDate>
      <description><![CDATA[Hans Rosling's 'The Joy of Stats' - compelling storytelling via data visualisation on the telly. Marvellous.]]></description>
      <category><![CDATA[YouTube]]></category>
      <category><![CDATA[Creative]]></category>
      <category><![CDATA[Content]]></category>
      <category><![CDATA[Engagement]]></category><content:encoded><![CDATA[Hans Rosling's 'The Joy of Stats' - compelling storytelling via data visualisation on the telly. Marvellous.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/hans_rosling_jos.jpg" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_the-joy-of-statistics_item_200047.htm">more</a>]]></content:encoded></item>
    <item>
      <title>So, who needs a QR code the most?</title>
      <link>http://thedubs.com/blog/viewer/read_so-who-needs-a-qr-code-the-most_item_200046.htm</link>
      <pubDate>Wed, 22 Dec 2010 09:00:00 GMT</pubDate>
      <description><![CDATA[Purposeful or an overrated piece of technology which is never going to be embraced by the masses? Who needs one more, a supermarket or a curry house?]]></description><content:encoded><![CDATA[Purposeful or an overrated piece of technology which is never going to be embraced by the masses? Who needs one more, a supermarket or a curry house?<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/qrcode_2.gif" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_so-who-needs-a-qr-code-the-most_item_200046.htm">more</a>]]></content:encoded></item>
    <item>
      <title>The X Factor 2010...counting the numbers...again</title>
      <link>http://thedubs.com/blog/viewer/read_the-x-factor-2010counting-the-numbersagain_item_200044.htm</link>
      <pubDate>Tue, 14 Dec 2010 16:48:00 GMT</pubDate>
      <description><![CDATA[85.6 Million page views,  31.5 Million video views all managed across The Dubs own publishing platform]]></description>
      <category><![CDATA[The X Factor]]></category><content:encoded><![CDATA[85.6 Million page views,  31.5 Million video views all managed across The Dubs own publishing platform<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/image_01.jpg" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_the-x-factor-2010counting-the-numbersagain_item_200044.htm">more</a>]]></content:encoded></item>
    <item>
      <title>'Real time' branded content for Tony Ferguson on Facebook</title>
      <link>http://thedubs.com/blog/viewer/read_real-time-branded-content-for-tony-ferguson-on-facebook_item_200043.htm</link>
      <pubDate>Tue, 26 Oct 2010 14:31:00 GMT</pubDate>
      <description><![CDATA[Conversational calendar approach for Tony Ferguson puts storytelling at the heart of its new Facebook campaign.]]></description>
      <category><![CDATA[Audience]]></category>
      <category><![CDATA[Tony Ferguson]]></category>
      <category><![CDATA[Social media]]></category>
      <category><![CDATA[Live Event]]></category>
      <category><![CDATA[Content]]></category>
      <category><![CDATA[Facebook]]></category>
      <category><![CDATA[Engagement]]></category>
      <category><![CDATA[Branded Content]]></category><content:encoded><![CDATA[Conversational calendar approach for Tony Ferguson puts storytelling at the heart of its new Facebook campaign.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/video_title_03.jpg" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_real-time-branded-content-for-tony-ferguson-on-facebook_item_200043.htm">more</a>]]></content:encoded></item>
    <item>
      <title>Heineken’s ‘cool’ move from YouTube to TV</title>
      <link>http://thedubs.com/blog/viewer/read_heinekens-cool-move-from-youtube-to-tv_item_200037.htm</link>
      <pubDate>Mon, 09 Aug 2010 14:29:00 GMT</pubDate>
      <description><![CDATA[The least of their worries is wondering if people will like the ad or not – 8 million people already do.]]></description>
      <category><![CDATA[Heineken]]></category>
      <category><![CDATA[YouTube]]></category>
      <category><![CDATA[Online video]]></category>
      <category><![CDATA[Engagement]]></category>
      <category><![CDATA[Brands]]></category>
      <category><![CDATA[Audience]]></category>
      <category><![CDATA[Television]]></category><content:encoded><![CDATA[The least of their worries is wondering if people will like the ad or not – 8 million people already do.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/imagelibrary/heineken.jpg" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_heinekens-cool-move-from-youtube-to-tv_item_200037.htm">more</a>]]></content:encoded></item>
    <item>
      <title>Audience fragmentation</title>
      <link>http://thedubs.com/blog/viewer/read_audience-fragmentation_item_200036.htm</link>
      <pubDate>Tue, 03 Aug 2010 04:17:00 GMT</pubDate>
      <description><![CDATA[At the recent Revolution awards in London, the UK version of The X Factor was awarded the best Social Media Campaign.

The X Factor isn’t a cool trainer or a quirky soft drink brand, it’s a television entertainment brand dominating social media.]]></description><content:encoded><![CDATA[At the recent Revolution awards in London, the UK version of The X Factor was awarded the best Social Media Campaign.

The X Factor isn’t a cool trainer or a quirky soft drink brand, it’s a television entertainment brand dominating social media.<br /><img src="http://thedubs.com/http://cdn.atwwwuk.com/images/dubs/78x50FFFFFFF/_uploads/images/imagelibrary/blogs/fragmentation_audience.jpg" alt="" /> ...<a href="http://thedubs.com/blog/viewer/read_audience-fragmentation_item_200036.htm">more</a>]]></content:encoded></item>
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