Stiff records commissioned The Dubs to craft the end to end launch marketing strategy for electro pop, 3 piece outfit’s new single: ‘Dance the Way I Feel’. This comprised a social media driven promotional website and accompanying promotional video.

The website pulled in twitter feeds, band member’s diaries and a cms underpinned gig guide so content could be updated on the road and targeted to a growing fanbase as Ou est Le Swimming Pool embarked on a nationwide promo tour.

And following The Dubs’ gorilla marketing strategy the band temporarily took over  St. Pancras International station (London UK) to record their new video (October 23rd). 

The Dubs provided full production services from storyboarding, filming, post production and sound editing.

Staging a fully blown concert in the middle of London’s most heavily trafficked rail hub during this age of heightened security was really no easy task!

We not only successfully managed the video shoot but managed to co-ordinate a terrifically fun impromptu dance party too – job done.

Post Note: 

August 20/2010.

All at The Dubs were saddened to hear of the tragic passing of Ou est la Swimming Pool frontman Charles Haddon over the weekend. Charles was just 22 years old.

Our thoughts and condolences are with Charles' family and friends, RIP.

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