This account went international for us at the start of 2007 when ING Direct Australia selected us as their digital agency after a competitive pitch.
And as far as we have been told we are the only agency across any marketing discipline to handle ING Direct in more than one territory.
While that speaks well for us in itself we think our duration and depth of work with ING Direct stems from the range of digital services and results we deliver for them consistently.
So what do we do for ING Direct and how do we do it?
The heart of our remit is to ensure ING Direct's customers get the best experience online while from a marketing standpoint our strategic brief tasks us with stitching digital into all available marketing and communications channels.
As a snapshot at any point in time you'll find us evolving ING Direct's website customer experience, be crafting online advertising campaigns to promote new products, or extending other channels such as experiential and direct to include tactical microsites and email marketing to maximise their reach.
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