November 2008 Press Association website revamp

Brand Republic

LONDON: The Press Association has launched a new corporate website and overhauled its brand identity as it celebrates its 140th anniversary.

Branding agency Dunning Eley Jones has created an overarching identity for the newswire service that aims to reinforce its credentials as a multimedia content business.

According to PA, the new site, which was designed by digital branding agency @www, gives users improved usability, multimedia news feeds, picture galleries and demo packages.
 
Paul Potts, PA Group's executive chairman, said: "By sharpening up the brand and introducing a new website, we aim to increase our brand awareness amongst b2b customers and make it easier for us to showcase our services, particularly to the digital markets."

"The decision to build on the Press Association name reflects the importance of our national news agency roots and the reputation it has built up over 140 years.

"The look of the new brand reflects the transition of the company into the multimedia arena and prepares it for the next stage of its development."

November 2008 Rebrand for Press Ascoiation

Design Week

LONDON: Dunning Eley Jones has created a new visual identity for the Press Association.

The new identity and branding, which launches today, will be applied across all Press Association materials, including a new website created by @www with Dunning Eley Jones.

Dunning Eley Jones was appointed in October last year and briefed to bring coherence to the fragmented Press Association brand, which provides newswire, Web news and print news services as well as still photography, video, weather news and business information.

The consultancy brought the Press Association’s various sub-brands under one umbrella to clarify their connection with the Press Association. For instance, the service offered previously by PA Photos now comes under Images, with the PA Photos sub-brand ditched entirely.

Dunning Eley Jones considered renaming the entire organisation, including shortening its name to PA, before deciding to retain the full title.

‘The equity and history of the brand is such that we had to keep its name,’ says Dunning Eley Jones account director San San Chan.

Dunning Eley Jones designer Alex Haley adds, ‘The vibrant and colourful look and feel of the brand, and the website, is inspired by digital feeds’.