Talkback THAMES Digital (part of the FremantleMedia Group) retains The Dubs for the development of their keynote entertainment brands. Most recent of commissions is the roll-out of the 2010 series of Britain’s Got Talent’.

 

The now completed website launched April 2010 within the ITV portal. Redesign activity ranged across new branding & interface elements, IA and redesigned administrative back end to more effectively drive efficiencies across all content publishing activities.

 

"Working to extend some of biggest TV brands into the digital space means that we need to work with companies that can more than deliver our vision. The Dubs understands multiplatform content and consistently deliver above and beyond expectations. They understand how to work with broadcasters and how to communicate with programme makers and importantly they understand the commercial sensitivities shared across all"

Robert Marsh Head, talkback THAMES Digital (FremantleMedia)

 

The Dubs are the only external vendor to Britain’s largest free to air broadcaster to operate its own proprietary CMS within ITV’s serving environment having been extensively audited against a variety of criteria including: ease of use for editing teams, flexibility in mapping CMS functions to production processes and broadcast format particulars, robustness & extensibility. Our publishing platform has been conceived & optimised on-going for broadcast industry specific use.

 

Visit: Britain's Got Talent 2010 website