In 2007 the iconic fashion house Pierre Cardin approached us to lift awareness
of the luxury brand in the pacific region.

Online proved a natural avenue where we could create stylish websites focussing on
Australia and New Zealand reflecting Pierre Cardin’s brand ethos. We also timed the
launch of the websites as a lead into promoting the depth of Pierre Cardin’s new Spring /
Summer product range.

And we integrated the online branding into wider promotional aspects by dovetailing the
website creative with other Pierre Cardin branding elements such as swing ticketing,
labelling, direct mail and print.

Our approach to the website design reflected the minimalist signature style of Pierre Cardin
centred on photography with macro and micro zooming tools to observe fine details in
clothing and other products.

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