- Press Association:
- Campaign Overview
- Press
The Press Association is the UK's leading multimedia news and information agency and was undergoing a complete corporate rebrand early in 2009.
As part of the rebranding process we undertook an online requirements analysis across all Press Association's divisions. Interviews and workshops were held with the various stakeholder groups and documented to define Press Association's user audience needs moving forward.
From these findings we prepared the requirements and functional spec documents, completed the information architecture for the website, developed the web page structural wireframes and crafted the creative interface of the web pages.
All of this material was compiled into an online styleguide so Press Association's internal team had a complete blueprint to push ahead with the technical build of their new website.
Visit: Press Association website
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