- X Factor:
- Campaign Overview
Our relationship is strengthened each time we collaborate on a project and we continue to support Talkback THAMES Digital (part of the FremantleMedia Group) augmenting development activity with, technical, multiplatform and social media advice and strategy.
In 2009 we produced the 6th series for The X Factor online and tasked to increase site traffic from the 100m unique visitors benchmark our previous efforts have delivered (The Dubs has now launched the previous five series roll outs).
Year on year traffic figures demonstrate a relentless increase in the format’s popularity and our agency's positioning as one that uniquely understands the correlation between content and audience behaviours.
The website is underpinned with The Dub's proprietary content platform, custom configured to deliver multiplatform publishing and social media integration.
In 2009 industry recognition for The Dubs efforts was formalised when The X Factor online won the Broadcast Magazine award for Best Multiplatform Project.
Visit: The X Factor 2009 website
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