The X Factor 2010...counting the numbers...again

The 2010 series of the The X Factor has now concluded and we reflect on the impressive site traffic generated: 85.6 Million page views across the series and 31.5 Million video views.

And we marvel at all this with some pride; The Dubs is the agency that developed and built the official X Factor website for TalkbackTHAMES Digital. The X Factor website was underpinned with The Dubs’ very own proprietary content platform, custom configured to deliver multiplatform publishing and social media integration.

Given The Dubs’ unique agency positioning as one that truly understands the correlation between content and audience behaviours (we’re the group behind the last 6 series roll-outs for this brand alongside official site developments for 'The Apprentice' and 'Britain's Got Talent' properties) we had expected to see significant site traffic and interactions but even we would not have predicted drawing in 1.4 Million uniques over the final weekend (905k on the Sunday night of the final!)

And so with the dust not yet settled we’re already planning around next years offering and further development of The X Factor online success.

Watch this space!