'Real time' branded content for Tony Ferguson on Facebook
The Dubs has launched a branded conversation campaign for Tony Ferguson which sees two ‘Buddies’ share their weight loss stories in real time via Facebook.
The Buddies were chosen from a global recruitment drive across the Tony Ferguson Facebook channel - they are 100% real people with an eight week period in which to reach their respective weight loss goals. They will be sharing their daily experiences, no matter what occurs...
The content driven campaign sees daily micro content from The Buddies appearing on the Tony Ferguson Facebook wall and a weekly round up video which brings together their experiences from the last seven days - great if you miss a day of the story via the wall!
Week one has seen The Buddies tackle hunger, light-headedness and things to remember when exercising, all of which have also been covered in their week one round up video.
Watch what The Buddies had to say about week one:
Importantly, The Buddies' stories run alongside everyone else's experiences, they simply represent one of the many extraordinary stories within the bigger picture of the global Tony Ferguson community and hope to inspire and be inspired by others throughout their journey.
Each week is unpredictable - The Buddies are real people after all, they have holidays planned, children on half term and plans involving house guests bearing alcoholic and carb ridden gifts. How will they manage their weight loss programme in the face of such distractions? We simply don't know at this stage, which is what makes their stories so compelling.
As week two gets underway, one of The Buddies must face the challenge of a weekend in New York, her first time there. Determined to stay on track, we wish her all the best of luck in sticking to her weight loss plan and we can't wait to hear all about it via her daily updates from the Big Apple...
We hope The Buddies reach their weight loss goals by week eight and look forward to them choosing a few festive outfits in a size or two smaller than this time last year...
Stay tuned and catch up with The Buddies on Facebook every day.