Ou Est Le Swimming Pool? St Pancras.

As an agency, our imperative is all about engagement and audiences – so creating a fuss in the real world always floats our collective boat.

When the opportunity to launch new music talent knocked on our door - we answered it with gusto.

Creating a socially driven, campaign website was just half of the fun...

Stiff Records also commissioned us to generate a buzz ‘in the real world’ around Ou Est le Swimming Pool’s latest single - and their rider was a pretty tough call:

• Real fans
• Live performance
• An element of surprise
• Lots of dancing

Never a team to shy away from a challenge – we decided to take over St Pancras Station in London and treat fans and passing commuters to a live performance from the band (complete with dancing boys in trunks and flippers – you see what we did there?).

You can see more pictures from the day via The Dubsters Flickr account.

The planning of such an event is indeed a huge deal (a blog post in itself) but it was great to work with such a young band who were positively bubbling with enthusiasm as well as patience and able to turn on their raw talent at the drop of a flipper.

During the sound check, crowds started to gather and the questions began:  

“Who are they?”, “What’s the song called?”, “Can I film this for my son?”, Will you take my picture next to the band?”, “What kind of music would you describe this as?”, “ Are they French?”, “Are they in the charts?”, “Who are you?”,” Are they famous?”, “Is this a flash-mob?”, “Will my children know of them?” – we couldn’t possibly say madam.

Further to staging the event we also filmed the entire day and cut together a polished music video for the record company to promote online:

Overall – audiences were engaged both off and online and a purposeful legacy produced, in the form of the above video.

A lot of hard work but well worth the effort.

Post Note: 

August 20/2010.

All at The Dubs were saddened to hear of the tragic passing of Ou est la Swimming Pool frontman Charles Haddon over the weekend. Charles was just 22 years old.

Our thoughts and condolences are with Charles' family and friends, RIP.