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So, who needs a QR code the most?
22/12/10
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Purposeful or an overrated piece of technology which is never going to be embraced by the masses? Who needs one more, a supermarket or a curry house? |
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The X Factor 2010...counting the numbers...again
14/12/10
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85.6 Million page views, 31.5 Million video views all managed across The Dubs own publishing platform |
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'Real time' branded content for Tony Ferguson on Facebook
26/10/10
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Conversational calendar approach for Tony Ferguson puts storytelling at the heart of its new Facebook campaign. |
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Heineken’s ‘cool’ move from YouTube to TV
09/8/10
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The least of their worries is wondering if people will like the ad or not – 8 million people already do. |
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Audience fragmentation
03/8/10
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At the recent Revolution awards in London, the UK version of The X Factor was awarded the best Social Media Campaign.
The X Factor isn’t a cool trainer or a quirky soft drink brand, it’s a television entertainment brand dominating social media. |
© Copyright 2010
